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For your reference, we have included the original job posting below.
Social Media Manager
Job Number:
43347114
Company Name:
Confidential Company
Job Location:
Stamford, CT Us
Job Category:
Marketing & Advertising
Salary:
DOE
Social Media Manager
VACANCY DESCRIPTION
The Social Media Manager will implement the Company’s Social Media Strategy, developing brand awareness, generating inbound traffic and encouraging product adoption. This role coordinates with the internal Marketing and PR teams to support their respective missions, ensuring consistency in voice and cultivating a social media referral network.
• Implement the social media strategy, coordinating with stakeholders across the Company to ensure its effectiveness and encouraging adoption of relevant social media techniques into the corporate culture and into all of the company’s products and services • Manage social media campaigns and day-to-day activites. Duties include online advocacy, writing editorial, community-outreach efforts, promotions, etc. • Manage presence in social networking sites including Facebook, Twitter, and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed • Become an advocate of the Company in social media spaces, engaging in dialogues and answering questions where appropriate • Manage a Blogger outreach program and build an active brand ambassador network to spread the word about the Company • Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results • Regularly feed back insights gained from social media monitoring into the Marketing and Editorial teams, to help them evolve their strategies in a timely fashion • Monitor trends in social media tools, trends and applications•
REQUIREMENTS
Bachelor’s Degree in Marketing or other business related field• 5+ years work experience, preferably in marketing and/or in a financial services industry-related capacity • Strong project management or organisational skills • In-depth knowledge and understanding of social media platforms and their respective participants (Facebook, Digg, Youtube, Twitter, Flickr etc.) and how they can be deployed in different scenarios • Knowledge of blogging ecosystem relevant to the Company’s field • Ability to effectively communicate information and ideas in written and verbal format, and build and maintain relationships • Team player, with the confidence to take the lead and guide other departments when necessary • Good technical understanding and can pick up new tools quickly • Have a good knowledge of principles of SEO • Public relations, Marketing, Sales, Community Management experience, a plus
